Joshmaxx Coaching — Build an Elite Physique
Elite Physique Coaching & Education

BUILD
something
ELITE

Science-backed training, nutrition, and coaching — built by someone who did it from scratch. No fluff. No generic programmes. Real results.

Shop eBooks 1-1 Coaching
4 Years training
+25kg Lean muscle built
3 Elite transformations
The story

From
sub-40kg
to elite

<40kg Starting weight — severely underweight
65kg Current weight — lean, very low body fat
18 Age — this is just the beginning
3 Clients with model-level transformations

I started training at 14, severely underweight at under 40kg. I had no idea what I was doing — no coach, no framework, no blueprint. Just a gym membership and a stubborn refusal to stay the way I was.

Over four years I built 25kg of lean muscle, brought my body fat to elite levels, and developed a system that works. Not because I got lucky — because I studied the science, tested everything on myself, and refined it obsessively.

Then I coached three of my friends through the same process. Two of them underwent what can only be described as model-level transformations. The system works. The only variable is how serious you are about applying it.

I created Joshmaxx Coaching to make that system available to every young man who is serious about transforming their physique — whether you're starting from skinny, carrying unwanted fat, or just stuck and frustrated with average results.

"I built this system from scratch. Now I'm handing it to you — complete, proven, and ready to use."
The guides

Three books.
Every answer.

01 — Fat Loss
HOW TO GET LEAN
Joshmaxx Coaching

How to Get Lean

The no-fluff guide to dropping body fat, keeping every ounce of muscle, and achieving a genuinely shredded physique — backed by science, written by someone who has done it.

Fat loss Cutting Body recomp Cardio
£22 Buy Now
02 — Flagship
HOW TO BUILD A COMPLETE PHYSIQUE
Joshmaxx Coaching

How to Build a Complete Physique

The full muscle-building system — progressive overload, training for aesthetics, weak point development, and the exact blueprint to build an elite, proportioned physique.

Hypertrophy Training Aesthetics Programming
£32 Buy Now
03 — Nutrition
THE REAL HUMAN DIET
Joshmaxx Coaching

The Real Human Diet

Optimal nutrition for muscle growth, performance, and leanness — cutting through diet culture noise with actual science and a practical system you'll follow for life.

Nutrition Protein Food quality Fuelling
£19 Buy Now
Complete Collection — All Three eBooks Everything you need. Training, nutrition, fat loss. One price.
£73 individually £55
Get the Bundle
Inside the flagship

How to Build
a Complete
Physique

Eight chapters. Zero fluff. Every concept you need to build an elite physique — from the science of muscle growth to advanced weak-point training.

Buy for £32
  • 00
    Introduction
    Who this is for. The difference between training and actually building a physique. Why most people never get there.
  • 01
    The Foundation — How Muscle Actually Grows
    Mechanical tension, muscle damage, metabolic stress. Progressive overload as the non-negotiable driver of long-term growth.
  • 02
    The Big Lifts — Your Core Arsenal
    The compound movements every complete physique is built on, and why you cannot skip them regardless of your goals.
  • 03
    Training for Aesthetics, Not Just Strength
    Muscle proportions, the complete physique look, and what to prioritise — shoulders, back width, chest depth, arms, legs.
  • 04
    Building Your Programme
    Training splits — PPL, Upper/Lower, Full Body. Volume, frequency, and intensity guidelines. How to structure your week.
  • 05
    Progressive Overload — The Engine of Growth
    How to track it, how to apply it consistently, and exactly what to do when you stop progressing.
  • 06
    Isolation Work & Weak Point Training
    When to add isolation. Which muscles most guys neglect. How to bring up lagging body parts strategically.
  • 07
    Recovery — The Underrated Half
    Sleep, rest days, deloads, and overtraining — myths versus realities. Why recovery is where the growth actually happens.
  • 08
    Mindset & Consistency
    The psychology of long-term transformation. How to stay consistent when motivation disappears — which it always does.
Proof

Real
results.
Real people.

These aren't stock photos or made-up testimonials. Every result shown here is someone I personally coached or guided — friends who came to me frustrated, stuck, or starting from scratch, and left with physiques they didn't think were possible.

Add your before-and-after photos below. Two of your coached clients have undergone model-level transformations — those images will do more selling than any copy on this page.

Your before photo
Your after photo
Client 1 — before
Client 1 — after

"I went from 58kg skinny fat to genuinely lean and muscular in about 9 months. Josh's system is different — it actually makes sense."

TK
Tom K. +12kg lean mass in 9 months

"I'd been training for two years and looked the same. Three months with Josh's programme and people were asking what I was on. The answer was just this system."

JM
Jamie M. Model-level transformation

"The nutrition guide alone changed everything. I was eating right, training hard, and going nowhere. Turns out I had no idea what fuelling actually meant."

RL
Ryan L. Lost 18% body fat, kept all muscle
High ticket

1-1 Coaching

ELITE 1-1
PROGRAMME

For those who want the direct route. Full access to Josh — custom programming, nutrition, check-ins, and real-time adjustments. Built for people who are serious.

Starting from
£250
Per month — limited spots available
  • Custom training programme built for your goals
  • Full nutrition plan — macros, meal structure, timing
  • Weekly check-ins with form video reviews
  • Direct WhatsApp access 7 days a week
  • Programme adjusted every 2 weeks based on progress
  • All three eBooks included at no extra cost
Apply for Coaching

Apply for a spot

Spots are limited to ensure every client gets the attention they deserve. Fill in the form below — Josh will be in touch within 48 hours.